Structural Elegance: CFS Framing Design for Genesis of Las Vegas

To bring the sophisticated new Genesis of Las Vegas showroom to life, Genesis partnered with RPM Team, demanding a design that matched their luxury brand's distinct aesthetic.

RPM provided the specialized Cold-Formed Steel (CFS) framing design for the entire facility. Our engineering focused on delivering a structural system that was not only robust and sound but also actively contributed to the showroom’s high-end ambiance.

Designing for Brand Identity

The use of CFS framing provided key advantages that aligned perfectly with the Genesis brand:

• Clean Lines and Minimalist Aesthetic: The inherent precision and versatility of CFS allowed for the creation of clean architectural lines and open spaces, complementing Genesis’s focus on modern luxury.

• Structural Support for Ambiance: The framing was designed to support a cohesive, inviting space where customers could explore the latest vehicles without visual clutter, enhancing the overall retail experience.

View the photos below to see the project progress from initial design concepts to a stunning completed showroom.